Goodwood Festival Puts Pressure on Auto Shows to Deliver

Goodwood Festival Puts Pressure on Auto Shows to Deliver

On the face of it, the Goodwood Festival of Speed is a small specialist show held in a rural corner of southern England. In reality, this motorsport-themed event is attracting global manufacturers by offering far more than traditional auto shows such as Paris or Geneva can ever do.

This year Aston Martin, McLaren, Ford and Tesla are among the brands staging public global or European debuts of new models, but the secret sauce at Goodwood that elevates it above traditional auto shows is what it calls the “dynamic launch.” In other words, it is the first time the car is seen moving. For the crowd attending the four-day event starting Thursday, that is a big deal.

Not only will visitors get to walk around the new Aston Martin flagship sports car, the DBS Superleggera, they will hear it and watch it being driven at full speed along the famous Goodwood hill, essentially a driveway to the grand house belonging to the event’s organizer, Charles Gordon-Lennox, the Duke of Richmond.

Goodwood Festival Puts Pressure on Auto Shows to Deliver

Same goes for the new performance version of the McLaren 570C entry-level car, called the 600LT.

This year, the mix adds high-tech cars alongside brawny supercars and race cars, old and new.
Tesla is using Goodwood to officially show the Model 3 for the first time in Europe, inviting the UK’s first customers to the event.

Siemens will run a 1965 Ford Mustang retrofitted with autonomous technology up the hill, without input from a driver.

Visitors will also see a running prototype version of Toyota’s upcoming Supra coupe, albeit still in its disguise.

Even SUVs get a turn, providing, of course, they are high-powered and preferably loud.

Jaguar’s new F-Pace SVR and the Alfa Romeo Stelvio Quadrifoglio will thunder up the hill, as will a Bentley Bentayga specially tuned to beat the SUV record at America’s Pikes Peak hill climb event.

Goodwood isn’t huge. About 200,000 visitors are expected this year, compared with more than 1 million for the most recent Paris auto show, held in 2016.


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