Mercedes Thinks Its Brand-new A-Class Sedan Is Ultimately Ready for the Us Market


With the latest redesign of its entry-level car family coming to market in 2018, Mercedes-Benz finally has an A class suited for U.S. consumers, says the brand’s global sales chief, Britta Seeger.

Mercedes will offer the A class in a sedan body style for the first time. That is the variant slated to go on sale in the U.S. next fall as the brand’s new entry-level vehicle.

“We truly believe that now with the body style we have the right answer for the market,” Seeger told Automotive News.
Likely customers for the A-class sedan in the U.S. will probably be younger in general, with many of them new to the brand, Seeger said.

“It’s a very attractive car for younger people,” she said. “But not only for younger people — it can have a broad audience because it’s a nice entrance into the Mercedes-Benz family.”

Seeger declined to say whether Mercedes will price the A class at less than $30,000 in the U.S., as has been speculated. “We will see,” she said.

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